I have eight days before I launch my kick starter campaign. I have to say that I am both nervous and excited. I sat down this morning and came up with this schedule in preparation for the upcoming launch date.
I hope you find this interesting and/or useful for your own campaign.
Things to do (& do date):
- Design Kickstarter page outline (Nov 16)
- Write copy for Kickstarter page (Nov 16)
- Create graphics for Kickstarter page (Nov 17)
- First draft of script (Nov 18)
- Get feedback on everything (Nov 18)
- Send Newsletter with Kickstarter prep photos & update (Nov 19)
- Have video done (Nov 20)
- Ask for feedback from more people (Nov 21)
- Set-up Animation-A-Day videos from Workshops (Nov 21)
- Make final touches (Nov 22)
- Newsletter/blog post promoting big day push (Nov 22)
- Last minute feedback for mistakes (Nov 22)
- Launch Day (Nov 23)
- Newsletter/blog post promoting launch (Nov 23)
- Facebook Invite people to share campaign (Nov 23)
- Make Fun Family GIF (Nov 23)
- Put up giant whiteboard (Nov 24)
- Plan Marketing for rest of Campaign (Nov 24)
- Go over 2015 finances (Nov 25)
- Feedback on Marketing ideas (Nov 25)
Thing to do if I have time:
- Test title
- Test headline
- Design a few ads with headlines
- Create an email opt-in page
- Organize contacts & reach out
- Ask to guest post
