In my MBA E-commerce class tonight we had a very in-depth discussion about the new Google Webmaster Tools called Disavow Links tool. Before getting into the full conversation, a little background is needed.
Background
Recently Google’s “Penguin” update penalized websites for obtaining poor quality links. Web marketers and blog owners had been using tricks like “comment spamming” or mass article submission to boost their numbers and this update was a way for Google to combat this practice.
In my class discussion, it was the popular opinion that “Penguin” was a good thing because it kept search engine ranks fair to people who had the best site but were not using this tactic to gain their position in search engines.
After we all agreed that it was a smart move on Google’s part our professor brought up Google’s newest announcement about the “Disavow Links” option for Google Webmaster Tools.
Disavow Links tool for Google Webmaster Tools
When you log into your Webmaster Tools through Google you may get a scary “unnatural links”